Employer branding
Companies need to position themselves clearly in the war for talent and impress with authentic, inspiring stories. We support you in this with our "rePresent" services.
Skilled workers? There aren't enough of them! Generation Y and Z? Don't even want to work!
A really cool corporate brand? Sure, got that.
If you agree with at least one of these laconic statements, we should talk. Then we can do a lot for you. And if you like a cheekier tone, even more so. Then you're already on your way.
But no matter where you currently stand: We will be happy to help you set up and present your company in such a way that a shortage of skilled workers is no longer an issue for you. We will help you attract employees from generations Y and Z. We promise: They will bring a breath of fresh air and performance!
Our services
Employer Value Proposition
The starting point. We lay the foundation for your employer branding. Because effective employer branding only begins when you are absolutely clear about what you want to and can stand for.
- Goals: What do you want to achieve with your EPP? What do you want to achieve with your company? Your vision, mission, values and goals
- Analysis of the initial situation internally and externally: current perception of your company - your strengths, opportunities and need for change
- Developing the PIP - together with employees, management and all other relevant stakeholders
- Alignment for all and communication
- Ensuring permanent optimization
Employer branding
The strategy. Based on your goals, we work with you to develop a holistic methodology for effective employer branding. From an unbiased examination of the status quo, to the derivation of the core fields of action, not forgetting the creative concept, implementation and measurement of success.
- Target analysis: What do you want to achieve with your employer branding?
- Evaluation of the initial situation internally/ externally
- Employer value proposition - comparison and further development
- Determining the core fields of action
- Special focus on Generation Y and Z
- Creative conception & storytelling
- Implementation planning & KPI control
Active employee retention
The internal implementation. A strong corporate brand must deliver on the promises it communicates internally. We support you in inspiring, engaging and motivating your employees so that they stay. Through:
- Good onboarding
- Real purpose - me, my team, the company
- Autonomy, feedback and good communication
- Employee development programs
- New Work
- Diversity, variety and inclusion
- (Mental) health
- Good offboarding
Personnel marketing & recruiting
External implementation. Your positioning and employer branding strategy are clear? Great! Then let's work together to implement the best HR marketing and recruiting and forget about the skills shortage. With apt, moving messages, great storytelling and the right mix of channels, we can create: Perfect matches and the joy of hiring!
- Clarification of objectives
- Creative concept
- Platform/media planning
- Implementation and success management of personnel recruitment measures
- Social recruiting
- Direct talent approaches
- Support during the selection/onboarding process
This is what we stand for:
Authenticity through humanity
For us, this means showing ourselves as we are: With mistakes, conflicts but also a lot of passion, care and the will to create.
Creating genuine identification
Through congruence of a strong purpose of the company and the employees. Lived in a vital learning and development culture.
Messages that convince
Really good storytelling - internally about values, successes and fuck-ups. Externally on everything that makes the company unique and attractive.
Why wait for tomorrow when the future can be shaped today?
Your challenges are our daily business. Let us develop the strategy for your success now.
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